Wednesday, October 2, 2013

Schlitz newspaper advert (1914)

The Detroit Free Press, July 17, 1914

Wednesday, September 25, 2013

Tuesday, September 17, 2013

Stroh's Bohemian Beer newspaper advert (1913)

The Detroit Free Press, October 31, 1913

Tuesday, September 3, 2013

Goebel Beer newspaper advert (1914)

The Detroit Free Press, July 17, 1914

Sunday, May 12, 2013

Molson Beer magazine ad (1991)

This is from the back cover of the Montreal Canadiens 1990-1991 Yearbook.

Wednesday, May 8, 2013

Fort Pitt Special Beer (1950)

The Pittsburgh Press, May 26, 1950
Keeping with my recent trend of cluster posts by one brewery in subsequent categorized entries, this is the last my cursory look into Fort Pitt's Special beer. Again, the emphasis on special with no real adjectives explaining just what that means. 

Monday, May 6, 2013

Fort Pitt Special Beer newspaper ad (1950)

Painesville Telegraph, June 29, 1950
Ah- the advent of no deposit bottles in the 1950s! Nothing better to swamp the land and rivers with than beer bottles and caps. What a mistake that was to entrust people with the responsibility of not polluting every body of water, woody area, park or countryside. Anyway, I don't mean to piss on your beer mellow so I'll only state for the record that I'd gladly take a time capsule back to the 1950s if for nothing else than to drink from one of these classic vessels.

Saturday, May 4, 2013

Notox Near Beer newspaper ad (1926)

The Pittsburgh Press, May 6, 1926
There's not much literature available online concerning the Fort Pitt Brewing Company but this ad pretty much confirms that they were an active dry brewery during Prohibition. Notox is described as a "sparkling health brew" which is similar to lager in familiar terms such as "amber depths", "rich nourishment of wavering barley fields", "tang of hops" and "foam stability." I don't know if it tasted any good but the wise owl label has wins me over.

Thursday, May 2, 2013

Fort Pitt Special Beer newspaper ads (1956)

The Pittsburgh Press, November 2, 1956
Fort Pitt Brewing Company operated in the Pittsburgh, Pennsylvania suburb of Sharpsburg from 1906 to 1957 when it licensed the brand name to Gunther Brewing Co. of Baltimore, Maryland.  The brand continued under different auspices until 1996. The brand was rekindled in 2012 under the newly reformed Duquesne moniker, another area stalwart through the middle of the 1900s.

In this series of November 1956 newspaper ads "Chief Clearwater" states that river water is good for many things--including daisies, birds, barges, showers, to cool-um your feet and rivers themselves--but that artisian well water is what gives Fort Pitt Special Beer it's "that's it!" taste. 

The notion is a strange one in today's purified water age and may have been a last ditch effort for the faltering brand to shore up its finances. Several ads from the time period describe the beer as high quality, low calories and sugar free!

Beaver Valley Times, March 1, 1954

*     *     *

The Pittsburgh Press, November 28, 1956
The Pittsburgh Press, November 6, 1956
The Pittsburgh Press, November 6, 1956
Youngstown Vindicator, November 15, 1956
Youngstown Vindicator, November 21, 1956

Wednesday, May 1, 2013

Pabst Blue Ribbon magazine ad (1948)

LIFE, May 3, 1948
James Montgomery Flagg was the artist who created the Uncle Sam I Want You posters for the war effort in WWI so I doubt that he needed the money garnered from this ad but the free beer offer was probably too good to pass up. If I were in the same situation as he I'd be dialing up a multitude of microbreweries for the same sweetheart deal.

Tuesday, April 30, 2013

Ballantine Beer newspaper ad (1949)

Toledo Blade, July 21, 1949
Ah- the three ring trade mark of Peter Ballantine symbolizing Purity, Body and Flavor. And here I thought it was a pretzel! You learn something everyday. I'm not quite sure what the crane reference is about in this ad but they are right, it'll definitely keep me guessing.

Monday, April 29, 2013

Miller High Life magazine ad (1959)

Ebony, December 1959
Miller, Pabst and Budweiser probably will get way too much coverage on this blog but since they've been three of the most popular beers in America for many years, it's unavoidable. It's always been passed off as sort of an elitist brew among the macros and it pretty much lives up to the billing of the quintessential American lager. Not complex by any means but a straight drinking light bodied beer.

Sunday, April 28, 2013

Wagner Beer newspaper ad (1934)

The Miami News, June 20, 1934
Wagner was the first post-prohibition brewery in Florida. It was subsequently purchased by American Brewing Co. in 1939 and produced the Regal Beer brand until 1958 when it was bought out by National Brewing Company.

Saturday, April 27, 2013

Schlitz Malt Liquor magazine ad (1980)

Jet, August 21, 1980
I always liked the Schlitz Malt Liquor bull on the old beer cans and the slogan "Don't say beer, say bull." Neither was very complicated but both punched through to the heart of the matter like a Hemingway sentence.

It's strong and vigorous like a bull. More so than beer and what better way to emphasize that point than with a masculine spokesman like Hall of Fame football player Willie Davis.

I don't know if the bottle was less than the standard 12 ouncer but it sure looks smaller in the hand of Davis. The old tinfoil label secured to the cap is a classic as well. Didn't Michelob also utilize that feature?

Friday, April 26, 2013

Oertels '92 Lager newspaper ad (1954)

Kentucky New Era, September 24, 1954
Nothing like a cartoon to simplify the magic of '92. Real beer made slowly and naturally! According to this ad their premium fare was preferred by beer drinkers in the areas they serviced. Which seems like a grandiose statement but who knows. Even it if wasn't true it was cheerfully optimistic one variation of their chief motto parlayed, "It's wise to be cheerful."

Thursday, April 25, 2013

Budweiser Beer magazine ad (1978)

Jet, August 17, 1978
If there is one difference in many of the beer ads that I've come across it's that many of the black publications such as Jet and Ebony used black celebrities in their beer ads while the mainstream ones tended to go the generic route with nameless models or drawn artwork. I'm not sure if the tactic swayed the intended demographic but it sure made for good copy.  I mean, how could you tell Lou Rawls no?

Wednesday, April 24, 2013

Goebel Beer magazine ad (1942)

LIFE, April 20, 1942
Mello-ized, eh? That was Goebel's supposedly secret method of making their brew twice as mellow as others. Maybe Brewster the Rooster had something to do with that process while pecking about the vats at night.

Friday, April 19, 2013

Champale Malt Liquor magazine ad (1972)

Jet, May 18, 1972
I totally did not recall from my older brother's beer can collecting days in the 1980s that Champale was a malt liquor. I remembered it as a gimmick beer and wrongly so apparently!

Wednesday, April 17, 2013

Carta Blanca Beer magazine ad (1943)

Life, July 19, 1943
I wasn't expecting to find this in a copy of Life Magazine from the 1940s but here we are. Cuauhtémoc Brewery, which also produces Dos Equis, Sol and Tecate, among others, was founded in 1890 and produced its first barrel of Carta Blanca in 1893. It won first prize in the Chicago and Paris world fairs. The brewery is now a property of Heineken International.

Tuesday, April 16, 2013

Rheingold Extra Dry magazine ad (1959)

Ebony, December 1959
Sarah Vaughan and Jackie Robinson in the same beer ad? Well, I suppose Jackie appears via a drawing concerning his radio show on 660 WCRA every Sunday at 6:30-7 PM that Rheingold sponsored. Apparently, Robinson, John Wayne and the Marx Brothers among others were featured in their ads. It was also the official beer of the New York Mets for a period of time.

Monday, April 15, 2013

Schlitz Beer magazine ad (1959)

Ebony, December 1959
A colored ad from Schlitz for colored folks which graced the pages of Ebony in December of 1959. One with a black Santa would have iced the cake.

Sunday, April 14, 2013

Regal Beer newspaper ad (1941)

The Miami News, February 21, 1941
The history of Regal Beer seems to be a whirlwind of change. After Prohibition Miami was left without a brewery. The import of beer was cost prohibitive and the citizens turned to champagne as a cheaper alternative.

The opening of the Wagner Brewing Company in 1934 brought hometown brewing back to the area for the first time in 15 years. The company was purchased by New Orleans based American Brewing Co. in 1939 and began producing the Regal Beer brand.

In 1958 the flailing brewery was purchased by Baltimore based National Brewing Company, after a bid by Anheuser-Busch was nixed by the Federal government due to antitrust regulations, and began producing their signature National Bohemian Beer, aka Natty Boh, alongside the Regal label as well as Colt 45.

The Regal Brewery closed in January of 1975 and, as far as I can tell, the brand ceased as well.

The Milwaukee Journal, January 13, 1975
Here's a great article by Agnes Ash which provided much of my research material:

The Miami News, June 20, 1964 (enlarge)

Saturday, April 13, 2013

Olympia Beer magazine ad (1960)

Ebony, July 1960
Olympia is among the throngs of classic brands that have been absorbed by the likes of Miller and Pabst, the formula changed and their sphere of influence marginalized further. The sad part is that with the reinvigorated beer market in full motion due to the craft brewery revolution the old recipes remain dormant in favor of adjunct lagers.

I have a feeling that if they'd re-introduce the full-body stuff they could corner the craft market and probably quadruple their profits considering their advanced equipment and distribution capabilities. Why they don't remains a mystery. Every attempt at macro-microbrews have been horrendous failures for the most part and only further loss of market share will seemingly alter that unfortunate course.

Friday, April 12, 2013

Ballantine Ale magazine ad (1951)

LIFE, January 29, 1951
Ballantine supposedly made a mean IPA and barleywine (for employees only) back in the day but are now supposedly reduced to shipping their watered down version in 40 ouncers. Which, for nostalgic sake, sounds perfect to me but seems to be an unfounded truth if their website is any indication of such things.

Wednesday, April 10, 2013

Goebel Beer newspaper ad (1936)

The Owosso Argus-Press, March 20, 1936
Charles Elich was considered by some to be America's foremost brewer when he left Pabst to become the new brewer at Goebel upon the passing of Otto Rosenbusch. He was employed at Pabst for over 30 years and was the longtime assistant to Fritz Bock.

If you didn't like Goebel before then Elich's version was sure to win you over. Or so he claimed. It was a "richer, creamier, mellower beer from the famous Cypress casks." The finger point alone has me convinced.

The Milwaukee Journal, December 6, 1935

Tuesday, April 9, 2013

Cream Top Beer newspaper ad (1913)

The Detroit Free Press, December 14, 1913
The American Brewing Company came into being in 1890 as the Exposition Brewing Company. An homage to the industrial fair which was held in the same Delray section of Detroit. The name change came about in 1901 as minority shareholders, unhappy with the appearance of the company's officers' inflated salaries and lack of re-invested funds, began a revolt to wrest the majority from the board. They also threatened litigation but the matter was settled in 1902 when the minority group bought a majority share of stocks and replaced the directors.

The company survived the Prohibition years by producing birch beer and ginger ale but not even an additional $100,000 investments to upgrade the facility and build an ice making facility could stave off decreasing sales and finally extinction, closing in 1938.

The Detroit Free Press, January 29, 1906
The handsome three-story red brick encampment located on Cary Street in the heart of "New Detroit" was thought to resemble a school house moreso than a brewery.

The Detroit Free Press, February 17, 1907
A $50,000 ice plant designed by Mildner and Eisen was under construction in 1907 to increase the brewery's capacity to 50 tons of ice per day.

The Detroit Free Press, June 16, 1907
The advanced ice making technology took 48 hours to complete after the city water was distilled through steam pressurization. The ice was said to be so clear that one's photograph could be taken through a foot thick slab and retain its natural clarity. Horse drawn carriages delivered the ice to both stores and residential customers.

The Detroit Free Press, January 27, 1906
Many of the adverts employed by the company described the beer as a pure, wholesome tonic that also served as a food source with health improving benefits. Going so far as to state that the Bavarian antecedents of the American ilk drank upwards of a gallon of beer per day which aided in their beauty, strength and stature.

The Detroit Free Press, May 19, 1906

The Detroit Free Press, September 29, 1906
The mild beverage was a perfect accoutrement for the dinner table.

The Detroit Free Press, June 23, 1906
It was worthy of both song and poesy. It helped the aged and infirm despite wandering from its rhyme scheme.

The Detroit Free Press, July 7, 1906
But perfection self-corrects even when it doesn't need to.

The Detroit Free Press, March 27, 1907
A bock beer was added to the roster in the early 1900s and served at all first-class cafes.

The Detroit Free Press, July 17, 1907
The pure lager was served everywhere else.