Sunday, March 31, 2013

Schmidt's Beer magazine ad (1968)

LIFE, August 16, 1968
I suppose that I'd be remiss if I didn't include full color ads from magazines as well as newsprint though I do prefer the black and white adverts better despite the frequent quality issues.

Schmidt's of Philadelphia was established in 1860 and survived until 1987 when it closed after 125+ years, leaving Philadelphia without a brewery for the first time in 300 years. Another brewer called Schmidt, of St. Paul, Minneosta, used to put out a bunch of different cans with wilderness and wildlife scenes, is still active and putting out the wilderness motifs.

Saturday, March 30, 2013

Diehl Beer newspaper ad (1949)

Toledo Blade, July 21, 1949
The Christian Diehl Brewing Company suffered the same fate as the previously mentioned Renner Brewing Co., as it started in the latter part of the 1800s and went defunct in the expanding marketplace of the 1950s.

The company, likewise, endured after shuttering the brewery and even did a commemorative limited edition 125th anniversary run in 1995. 

Friday, March 29, 2013

Hop Gold Pale Export newspaper ad (1938)

Spokane Daily Chronicle, June 2, 1938 (enlarge)
From what I've briefly read about this beer it went through several permutations as a brand for multiple companies. It's origins date to the late 1890s as part of the Star Brewery which grew out of several other enterprises. This inculcation was from the re-enfranchised Star Brewery Co. which lasted the decade of the 1930s before changing hands once again.

As you can see the ad looks fairly modern in the concept of trying to provide a cool product for a sophisticated audience. The fact that it features the brewmaster Ed Schwind in a driving hat convinces me all by itself.

Thursday, March 28, 2013

Pabst Bock Beer newspaer ad (1913)

The Milwaukee Journal, February 21, 1913
As a craft beer savant I'd love to taste the old macro brewery's original offerings as they were crafted in the old world style. I have a feeling that with the trend away from the adjunct beers that these companies will be forced to offer something of that ilk to keep pace with the exploding craft market. I hope so because I'd love to grow some chin whiskers and baaaaaah at the moon after drinking a world-beater version of Pabst Bock. Hopefully they'll bring back the home delivery too so that my fat ass doesn't have to do anything besides dial and answer the door to enjoy a beer.

Wednesday, March 27, 2013

Molson Export newspaper ad (1966)

The Calgary Herald, April 5, 1966
Back in my college days I rarely if ever drank and the same went for much of my high school years. When I did, I got drunk and passed out or blacked out. Hence, my reticence. Crazy bitches and whore exes changed my mind about my teetotaler ways and semi-maturity brought on the concept of moderation.

One of the beers that I loathed during that time was Labatts. Maybe I was handed some skunked bottles or whatever but the stuff tasted worse than Budweiser to me and nothing besides Bud Light tastes that awful. Though I will say that I have had Labbats on tap and it was pretty good. Then again, most beers are much better coming from a keg.

The point that I'm getting to here is that Molson somehow got lumped in with the other prevalent Canuck beer and subsequently was shunned as well. Plus, being that it's an import and costs much more than the macro swill available in the states it was never really an option. However, if I can ever find it or Carling Black Label in a tall boy or 40 ouncer I'll jump on that faster than a wet slut in the rain.

All that nonsense aside, I always loved the bottle design and used to collect discarded caps whenever I found them. I should have kept all of those caps from the '80s. They'd probably be worth some cash now.

Tuesday, March 26, 2013

Grossvater Beer newspaper Ad (1917)

Youngstown Vindicator, May 19, 1917
Grossvater Lager was the Renner Brewing Company's flagship beer for much of its existence. Started in the 1880s, the company survived Prohibition but couldn't withstand the shift towards national and regional breweries over local fare in the 1940s and '50s.

As the brewery fell on hard times in the 1940s their Souvenir brand became the top seller and Grossvater became an aged and outdated relic. Despite a repackaging of their staple brew sales continued to fall and the brewery ceased operations on December 8, 1952 and closed the plant for good 6 weeks later after dispensing of the last cases of beer. I'm guessing that ads like the following didn't help their cause.

Youngstown Vindicator, November 3, 1916
Just like grandpa used to drink! I bet that was a real hip sentiment back in the day. regardless, they would promptly drop a case off at your house if you called them. If that isn't proof that the "good old days" weren't indeed better than I don't know what is.

The company itself survives as the Renner Akron Ralty Co. which had been a branch of the corporation since before Prohibition. According to this informative site much of the brewery still stands as well.

This is another beer and company that I'd never heard of and probably never would have if it wasn't on the same page as a Tech Beer ad. Apparently Tech's market reached into Ohio and Pittsburgh Brewing Company's longevity probably played into the demise of both Grossvater and Renner.

Monday, March 25, 2013

Tech Beer newspaper ad (1942)

Greensburg Daily Tribune, May 27, 1942
I'd never heard of Tech Beer from the Pittsburgh Brewing Company (aka Iron City) and that's saying something since I've tried over and reviewed 500+ different beers and am well-acquainted with many of the old names due to my brother's beer can collection which he started in the 70s.

This one seems to be tailored toward the more sophisticated "technical worker" over the blue collar shlub. The tap pull look like a hood ornament, the dude drinking the beer gives off a scientist vibe and the word draft fits in with the whole tech motif.

As for the beer itself, via a quick picture search, it seems to have survived at least into the 1970s and was one of the company's most popular beers. This article details some of its history including public demand that the beer be weakened because it was originally so strong. Fools!

The brewery seems to have stalled into macro complacency these days. As is the case with most of the old-time brewers they started out selling quality fare but were regulated by the government into producing piss-water after Prohibition ended. Thankfully, that's come to an end and new providers of real beer have sprung up to take much of the market away from these guys. Still, any company ingenious enough to stay alive through a beer ban and who created the ever-brilliant Olde Frothingslosh and the Ther-Mo-Pak deserves to stay in business.

Pittsburgh Post-Gazette, July 19, 1950
I'll be posting a few more Tech Beer ads in the near future so check back.

Sunday, March 24, 2013

Falls City Beer newspaper ad (1970)

The Kentucky New Era, March 16, 1970
The reproduction of the original newspaper page on Google's scanner isn't exactly photogenic perfection but I like the ad itself so I'm posting it. I'm sure I'll happen upon a better quality reroduction at some point and will replace this one.

The original Falls City Brewing Company, which operated from 1905 to 1978 before being sold to Heileman Brewing Co., is unique for a few things:

- it wasn't family owned
- it was the first brewery to use the Sta-Tab can
- it produced the infamous Billy Beer.

The irony of the Billy Beer brand was lost on the man himself as President carter's brother admittedly was a drinker of Pabst.

The Milwaukee Journal, June 10, 1978
In 2010 a new version of both the beer and the brewing company reemerged using the 1910 pale ale recipe the company originally produced.

Saturday, March 23, 2013

Old Milwaukee newspaper ad (1961)

The Miami News, September 15, 1961
Step up and say, "hello" to Old Milwaukee! Haha. I don't know how these clowns got away with diluting beer to the point of grain flavored water but I'm pretty sure that it had something to do with America's growing alcoholic class.

I've read in a few articles that the brewers actually stopped producing the more flavorful, grain-heavy beers because consumers claimed they were too strong. But that could just be a masking of the truth by the owner-operators in a cost-cutting maneuver.