Friday, March 29, 2013

Hop Gold Pale Export newspaper ad (1938)

Spokane Daily Chronicle, June 2, 1938 (enlarge)
From what I've briefly read about this beer it went through several permutations as a brand for multiple companies. It's origins date to the late 1890s as part of the Star Brewery which grew out of several other enterprises. This inculcation was from the re-enfranchised Star Brewery Co. which lasted the decade of the 1930s before changing hands once again.

As you can see the ad looks fairly modern in the concept of trying to provide a cool product for a sophisticated audience. The fact that it features the brewmaster Ed Schwind in a driving hat convinces me all by itself.

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