Saturday, March 23, 2013

Old Milwaukee newspaper ad (1961)

The Miami News, September 15, 1961
Step up and say, "hello" to Old Milwaukee! Haha. I don't know how these clowns got away with diluting beer to the point of grain flavored water but I'm pretty sure that it had something to do with America's growing alcoholic class.

I've read in a few articles that the brewers actually stopped producing the more flavorful, grain-heavy beers because consumers claimed they were too strong. But that could just be a masking of the truth by the owner-operators in a cost-cutting maneuver.

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