Sunday, March 31, 2013

Schmidt's Beer magazine ad (1968)

LIFE, August 16, 1968
I suppose that I'd be remiss if I didn't include full color ads from magazines as well as newsprint though I do prefer the black and white adverts better despite the frequent quality issues.

Schmidt's of Philadelphia was established in 1860 and survived until 1987 when it closed after 125+ years, leaving Philadelphia without a brewery for the first time in 300 years. Another brewer called Schmidt, of St. Paul, Minneosta, used to put out a bunch of different cans with wilderness and wildlife scenes, is still active and putting out the wilderness motifs.

No comments:

Post a Comment