Thursday, April 25, 2013

Budweiser Beer magazine ad (1978)

Jet, August 17, 1978
If there is one difference in many of the beer ads that I've come across it's that many of the black publications such as Jet and Ebony used black celebrities in their beer ads while the mainstream ones tended to go the generic route with nameless models or drawn artwork. I'm not sure if the tactic swayed the intended demographic but it sure made for good copy.  I mean, how could you tell Lou Rawls no?

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