Wednesday, April 17, 2013

Carta Blanca Beer magazine ad (1943)

Life, July 19, 1943
I wasn't expecting to find this in a copy of Life Magazine from the 1940s but here we are. Cuauhtémoc Brewery, which also produces Dos Equis, Sol and Tecate, among others, was founded in 1890 and produced its first barrel of Carta Blanca in 1893. It won first prize in the Chicago and Paris world fairs. The brewery is now a property of Heineken International.

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