Tuesday, April 9, 2013

Cream Top Beer newspaper ad (1913)

The Detroit Free Press, December 14, 1913
The American Brewing Company came into being in 1890 as the Exposition Brewing Company. An homage to the industrial fair which was held in the same Delray section of Detroit. The name change came about in 1901 as minority shareholders, unhappy with the appearance of the company's officers' inflated salaries and lack of re-invested funds, began a revolt to wrest the majority from the board. They also threatened litigation but the matter was settled in 1902 when the minority group bought a majority share of stocks and replaced the directors.

The company survived the Prohibition years by producing birch beer and ginger ale but not even an additional $100,000 investments to upgrade the facility and build an ice making facility could stave off decreasing sales and finally extinction, closing in 1938.

The Detroit Free Press, January 29, 1906
The handsome three-story red brick encampment located on Cary Street in the heart of "New Detroit" was thought to resemble a school house moreso than a brewery.

The Detroit Free Press, February 17, 1907
A $50,000 ice plant designed by Mildner and Eisen was under construction in 1907 to increase the brewery's capacity to 50 tons of ice per day.

The Detroit Free Press, June 16, 1907
The advanced ice making technology took 48 hours to complete after the city water was distilled through steam pressurization. The ice was said to be so clear that one's photograph could be taken through a foot thick slab and retain its natural clarity. Horse drawn carriages delivered the ice to both stores and residential customers.

The Detroit Free Press, January 27, 1906
Many of the adverts employed by the company described the beer as a pure, wholesome tonic that also served as a food source with health improving benefits. Going so far as to state that the Bavarian antecedents of the American ilk drank upwards of a gallon of beer per day which aided in their beauty, strength and stature.

The Detroit Free Press, May 19, 1906

The Detroit Free Press, September 29, 1906
The mild beverage was a perfect accoutrement for the dinner table.

The Detroit Free Press, June 23, 1906
It was worthy of both song and poesy. It helped the aged and infirm despite wandering from its rhyme scheme.

The Detroit Free Press, July 7, 1906
But perfection self-corrects even when it doesn't need to.

The Detroit Free Press, March 27, 1907
A bock beer was added to the roster in the early 1900s and served at all first-class cafes.

The Detroit Free Press, July 17, 1907
The pure lager was served everywhere else.

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