Saturday, April 13, 2013

Olympia Beer magazine ad (1960)

Ebony, July 1960
Olympia is among the throngs of classic brands that have been absorbed by the likes of Miller and Pabst, the formula changed and their sphere of influence marginalized further. The sad part is that with the reinvigorated beer market in full motion due to the craft brewery revolution the old recipes remain dormant in favor of adjunct lagers.

I have a feeling that if they'd re-introduce the full-body stuff they could corner the craft market and probably quadruple their profits considering their advanced equipment and distribution capabilities. Why they don't remains a mystery. Every attempt at macro-microbrews have been horrendous failures for the most part and only further loss of market share will seemingly alter that unfortunate course.

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