Tuesday, April 16, 2013

Rheingold Extra Dry magazine ad (1959)

Ebony, December 1959
Sarah Vaughan and Jackie Robinson in the same beer ad? Well, I suppose Jackie appears via a drawing concerning his radio show on 660 WCRA every Sunday at 6:30-7 PM that Rheingold sponsored. Apparently, Robinson, John Wayne and the Marx Brothers among others were featured in their ads. It was also the official beer of the New York Mets for a period of time.

3 comments:

  1. Love Knickerbocker Avenue and Myrtle Avenue grew up in Ridgewood taverns on every corner playing stickball slap ball building scooters from milk boxes and skates carpet guns. Playing Johnny on the pony and we were poor but didn't know it. Sometimes we had sugar sandwiches because we had no money for food. It was the good life even though we were poor

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  2. Love Knickerbocker Avenue and Myrtle Avenue grew up in Ridgewood taverns on every corner playing stickball slap ball building scooters from milk boxes and skates carpet guns. Playing Johnny on the pony and we were poor but didn't know it. Sometimes we had sugar sandwiches because we had no money for food. It was the good life even though we were poor

    ReplyDelete
  3. I remember the radio jingle.

    My beer is Rheingold the dry beer.
    Think of Rheingold whenever you buy beer.
    It's not bitter, not sweet; it's the dry flavored treat.
    Won't you try extra dry Rheingold beer?

    I believe there was also another version of the radio jingle that replaced "Think of" with "Ask for."

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