|Jet, August 21, 1980|
It's strong and vigorous like a bull. More so than beer and what better way to emphasize that point than with a masculine spokesman like Hall of Fame football player Willie Davis.
I don't know if the bottle was less than the standard 12 ouncer but it sure looks smaller in the hand of Davis. The old tinfoil label secured to the cap is a classic as well. Didn't Michelob also utilize that feature?