Stroh's had a lot of obligations to meet in this ad. First, the black athlete since it was featured in Ebony magazine. Secondly, their home market in Detroit. Lastly, the major sports that black athletes perform in. Seeing it was the 1960s there were probably none in the NHL at the time though I know few played in that era. The obvious exclusion is baseball and I can't think of any reason for that since each decade has had it's share of great black baseballers. Anyway, it's nice to see a Stroh's ad in color just the same.