|The Pittsburgh Press, November 2, 1956|
In this series of November 1956 newspaper ads "Chief Clearwater" states that river water is good for many things--including daisies, birds, barges, showers, to cool-um your feet and rivers themselves--but that artisian well water is what gives Fort Pitt Special Beer it's "that's it!" taste.
The notion is a strange one in today's purified water age and may have been a last ditch effort for the faltering brand to shore up its finances. Several ads from the time period describe the beer as high quality, low calories and sugar free!
|Beaver Valley Times, March 1, 1954|