Thursday, May 2, 2013

Fort Pitt Special Beer newspaper ads (1956)

The Pittsburgh Press, November 2, 1956
Fort Pitt Brewing Company operated in the Pittsburgh, Pennsylvania suburb of Sharpsburg from 1906 to 1957 when it licensed the brand name to Gunther Brewing Co. of Baltimore, Maryland.  The brand continued under different auspices until 1996. The brand was rekindled in 2012 under the newly reformed Duquesne moniker, another area stalwart through the middle of the 1900s.

In this series of November 1956 newspaper ads "Chief Clearwater" states that river water is good for many things--including daisies, birds, barges, showers, to cool-um your feet and rivers themselves--but that artisian well water is what gives Fort Pitt Special Beer it's "that's it!" taste. 

The notion is a strange one in today's purified water age and may have been a last ditch effort for the faltering brand to shore up its finances. Several ads from the time period describe the beer as high quality, low calories and sugar free!

Beaver Valley Times, March 1, 1954

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The Pittsburgh Press, November 28, 1956
The Pittsburgh Press, November 6, 1956
The Pittsburgh Press, November 6, 1956
Youngstown Vindicator, November 15, 1956
Youngstown Vindicator, November 21, 1956

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