Sunday, May 12, 2013

Molson Beer magazine ad (1991)



This is from the back cover of the Montreal Canadiens 1990-1991 Yearbook.

Wednesday, May 8, 2013

Fort Pitt Special Beer (1950)

The Pittsburgh Press, May 26, 1950
Keeping with my recent trend of cluster posts by one brewery in subsequent categorized entries, this is the last my cursory look into Fort Pitt's Special beer. Again, the emphasis on special with no real adjectives explaining just what that means. 

Monday, May 6, 2013

Fort Pitt Special Beer newspaper ad (1950)

Painesville Telegraph, June 29, 1950
Ah- the advent of no deposit bottles in the 1950s! Nothing better to swamp the land and rivers with than beer bottles and caps. What a mistake that was to entrust people with the responsibility of not polluting every body of water, woody area, park or countryside. Anyway, I don't mean to piss on your beer mellow so I'll only state for the record that I'd gladly take a time capsule back to the 1950s if for nothing else than to drink from one of these classic vessels.

Saturday, May 4, 2013

Notox Near Beer newspaper ad (1926)

The Pittsburgh Press, May 6, 1926
There's not much literature available online concerning the Fort Pitt Brewing Company but this ad pretty much confirms that they were an active dry brewery during Prohibition. Notox is described as a "sparkling health brew" which is similar to lager in familiar terms such as "amber depths", "rich nourishment of wavering barley fields", "tang of hops" and "foam stability." I don't know if it tasted any good but the wise owl label has wins me over.

Thursday, May 2, 2013

Fort Pitt Special Beer newspaper ads (1956)

The Pittsburgh Press, November 2, 1956
Fort Pitt Brewing Company operated in the Pittsburgh, Pennsylvania suburb of Sharpsburg from 1906 to 1957 when it licensed the brand name to Gunther Brewing Co. of Baltimore, Maryland.  The brand continued under different auspices until 1996. The brand was rekindled in 2012 under the newly reformed Duquesne moniker, another area stalwart through the middle of the 1900s.

In this series of November 1956 newspaper ads "Chief Clearwater" states that river water is good for many things--including daisies, birds, barges, showers, to cool-um your feet and rivers themselves--but that artisian well water is what gives Fort Pitt Special Beer it's "that's it!" taste. 

The notion is a strange one in today's purified water age and may have been a last ditch effort for the faltering brand to shore up its finances. Several ads from the time period describe the beer as high quality, low calories and sugar free!

Beaver Valley Times, March 1, 1954

*     *     *

The Pittsburgh Press, November 28, 1956
The Pittsburgh Press, November 6, 1956
The Pittsburgh Press, November 6, 1956
Youngstown Vindicator, November 15, 1956
Youngstown Vindicator, November 21, 1956

Wednesday, May 1, 2013

Pabst Blue Ribbon magazine ad (1948)

LIFE, May 3, 1948
James Montgomery Flagg was the artist who created the Uncle Sam I Want You posters for the war effort in WWI so I doubt that he needed the money garnered from this ad but the free beer offer was probably too good to pass up. If I were in the same situation as he I'd be dialing up a multitude of microbreweries for the same sweetheart deal.